전략2 반응형 Strategy Week 2 - External Analysis Industry Analysis PESTEL Analysis Help to identify factors in the Macroeconomic environment that have the potential to impact the performance of an industry and the ability of an organization to achieve its objectives Political forces - 국가/주별로 누가 정권을 잡느냐, 국제 정치, 등등 - 정부차원의 정책 및 결정은 관할구역에 있는 기업에 큰 영향을 주므로 면밀히 모니터링해야함. Economic forces - 환율, 금리, 원자재 가격, 고용/실업률, GDP 및 경제성장률 - Globalization에 따라 지역별로 .. 2023. 4. 5. Strategy Week 1 - What is Strategy? 10주 강의 순서는 다음과 같음. Strategy Analysis W1: What is strategy? W2: External analysis W3: Internal analysis Formulation W4: Business models and ecosystem U5: Corporate strategy W6: International strategy Implementation W7: Implementation Strategy W8: Strategy in uncertainty W9: Innovation W10: The strategy process What is strategy? An externally orientated, integrated set of choices of how an organis.. 2023. 4. 4. 이전 1 다음
